El Smart City
impulsa la transformación urbana.
Su identidad se inspiró en la construcción creando un colorido sistema modular de 125 ilustraciones.
SCEWC quería transmitir su forma de ver las ciudades como un ecosistema complejo que apela a múltiples sectores. A la vez, identidad debía ser elástica para declinarla a 3 subeventos dentro del recinto.
Su identidad se inspiró en la construcción creando un colorido sistema modular de 125 ilustraciones.
SCEWC quería transmitir su forma de ver las ciudades como un ecosistema complejo que apela a múltiples sectores. A la vez, identidad debía ser elástica para declinarla a 3 subeventos dentro del recinto.
The Smart City drives urban transformation. Its identity was inspired by the building by creating a colourful modular system of 125 illustrations.
SCEWC wanted to convey its view of cities as a complex ecosystem that appeals to multiple and distinct sectors. At the same time, the identity had to be elastic to be declined to 3 sub-events within the venue.
SCEWC wanted to convey its view of cities as a complex ecosystem that appeals to multiple and distinct sectors. At the same time, the identity had to be elastic to be declined to 3 sub-events within the venue.
Agency: Proximity BBDO
TAGS: published, shared autorship
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